Uğur BAKIR

İletişim Fakültesi, Reklamcılık Bölümü, Genel Reklamcılık Anabilim Dalı

Research areas: Social Sciences and Humanities, Mass Communications and Mass Media, Advertising and Acquaint, Communication Sciences

<p class="ql-align-justify">Prof.&nbsp;Dr.&nbsp;Uğur&nbsp;Bakır&nbsp;graduated&nbsp;from&nbsp;the&nbsp;Department&nbsp;of&nbsp;Public&nbsp;Relations&nbsp;and&nbsp;Advertising&nbsp;at&nbsp;Ege&nbsp;University&nbsp;Faculty&nbsp;of&nbsp;Communication&nbsp;in&nbsp;2003.&nbsp;He&nbsp;completed&nbsp;his&nbsp;master’s&nbsp;degree&nbsp;in&nbsp;2006&nbsp;and&nbsp;his&nbsp;PhD&nbsp;in&nbsp;2012&nbsp;in&nbsp;the&nbsp;field&nbsp;of&nbsp;Advertising&nbsp;at&nbsp;the&nbsp;Graduate&nbsp;School&nbsp;of&nbsp;Social&nbsp;Sciences,&nbsp;Ege&nbsp;University.&nbsp;During&nbsp;his&nbsp;doctoral&nbsp;studies,&nbsp;he&nbsp;was&nbsp;a&nbsp;visiting&nbsp;student&nbsp;at&nbsp;the&nbsp;Università&nbsp;degli&nbsp;Studi&nbsp;del&nbsp;Piemonte&nbsp;Orientale&nbsp;in&nbsp;Italy.&nbsp;Bakır&nbsp;began&nbsp;his&nbsp;academic&nbsp;career&nbsp;in&nbsp;2010&nbsp;as&nbsp;a&nbsp;research&nbsp;assistant&nbsp;in&nbsp;the&nbsp;Department&nbsp;of&nbsp;Advertising&nbsp;at&nbsp;Ege&nbsp;University&nbsp;Faculty&nbsp;of&nbsp;Communication.&nbsp;He&nbsp;was&nbsp;appointed&nbsp;Assistant&nbsp;Professor&nbsp;in&nbsp;2012,&nbsp;Associate&nbsp;Professor&nbsp;in&nbsp;2015,&nbsp;and&nbsp;Professor&nbsp;in&nbsp;2026.</p><p class="ql-align-justify">His&nbsp;research&nbsp;focuses&nbsp;on&nbsp;advertising&nbsp;research,&nbsp;persuasive&nbsp;communication,&nbsp;digital&nbsp;advertising,&nbsp;artificial&nbsp;intelligence–supported&nbsp;advertising&nbsp;applications,&nbsp;and&nbsp;consumer&nbsp;psychology.&nbsp;He&nbsp;has&nbsp;published&nbsp;articles&nbsp;in&nbsp;national&nbsp;and&nbsp;international&nbsp;peer-reviewed&nbsp;journals&nbsp;and&nbsp;presented&nbsp;papers&nbsp;at&nbsp;international&nbsp;scientific&nbsp;conferences.&nbsp;He&nbsp;has&nbsp;also&nbsp;authored&nbsp;books&nbsp;and&nbsp;contributed&nbsp;to&nbsp;various&nbsp;editorial&nbsp;projects.</p><p class="ql-align-justify">Bakır&nbsp;has&nbsp;served&nbsp;as&nbsp;a&nbsp;principal&nbsp;investigator&nbsp;and&nbsp;researcher&nbsp;in&nbsp;numerous&nbsp;scientific&nbsp;research&nbsp;and&nbsp;applied&nbsp;projects&nbsp;supported&nbsp;by&nbsp;TÜBİTAK,&nbsp;various&nbsp;universities,&nbsp;and&nbsp;other&nbsp;institutions.&nbsp;At&nbsp;Ege&nbsp;University&nbsp;Faculty&nbsp;of&nbsp;Communication,&nbsp;he&nbsp;has&nbsp;undertaken&nbsp;various&nbsp;administrative&nbsp;responsibilities,&nbsp;including&nbsp;serving&nbsp;as&nbsp;Vice&nbsp;Chair&nbsp;of&nbsp;the&nbsp;Department,&nbsp;a&nbsp;member&nbsp;of&nbsp;the&nbsp;Faculty&nbsp;Administrative&nbsp;Board,&nbsp;and&nbsp;a&nbsp;member&nbsp;of&nbsp;various&nbsp;academic&nbsp;committees.</p><p class="ql-align-justify">Bakır&nbsp;is&nbsp;a&nbsp;member&nbsp;of&nbsp;the&nbsp;European&nbsp;Advertising&nbsp;Academy&nbsp;and&nbsp;received&nbsp;the&nbsp;Turkish&nbsp;Education&nbsp;Foundation&nbsp;(TEV)&nbsp;Doctoral&nbsp;Honor&nbsp;Award&nbsp;in&nbsp;2010.&nbsp;He&nbsp;currently&nbsp;serves&nbsp;as&nbsp;a&nbsp;faculty&nbsp;member&nbsp;in&nbsp;the&nbsp;General&nbsp;Advertising&nbsp;Division&nbsp;of&nbsp;the&nbsp;Department&nbsp;of&nbsp;Advertising&nbsp;at&nbsp;Ege&nbsp;University&nbsp;Faculty&nbsp;of&nbsp;Communication.</p><p></p>

Publications

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