Advertising Appeals in the Early Republican Era (1923-1950) in Turkey: A Content Analysis of Appeals Used in Print Ads

Conference paper > Summary Text · 2014

Authors: Müge Elden, Murat ÇELİK, Uğur BAKIR

LCBR European Marketing Conference 2014, Germany, Münih, International, Verbal, Summary Text, 2014-2014, pp 1-1

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