Website Persuasiveness in Sports Marketing: A Content Analysis of Websites of Turkish Sports Clubs

Conference paper > Full Text · 2018

Authors: Müge ELDEN, Sinem YEYGEL ÇAKIR, Uğur BAKIR

4th International Conference on Computers in Management and Business (ICCMB 2018), United Kingdom, International, Verbal, Full Text, 2018-2018, pp 92-96

DOI: 10.1145/3232174.3232186

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