Neuromarketing from the Perspective of Advertising Professionals: A Battle between Creatives and Strategic Planners

Book chapter > Chapter Vocational Book · 2017

Authors: Uğur BAKIR, Müge ELDEN, ERDEM GEÇİT

Applying Neuroscience to Business Practice, Chapter Vocational Book, IGI Global, International, 2017, pp 257-276, United States Of America

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