Ideological media bias and advertising: differentiation of advertising appeal usage between mainstream and conservative islamic print media in Turkey

Conference paper > Summary Text · 2014

Authors: Müge Elden, Uğur BAKIR, Murat ÇELİK

ICORIA 2014 - International Conference on Research in Advertising, Netherlands, Amsterdam, International, Verbal, Summary Text, 2014-2014, pp 27-27

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