“Is It a Machine Influencing Me?”: An Analysis on Hyper-Realistic AI Influencers

Book chapter > Chapter Research Book · 2024

Authors: Uğur BAKIR, Zöhre Akyol, Selçuk Bazarcı

New Trends in Marketing and Consumer Science, Chapter Research Book, IGI Global, B, International, 2024, pp 19-45, United States, Hershey, PA

DOI: 10.4018/979-8-3693-2754-8

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