THE ASSESSMENT OF THE OPINIONS OF THE LOCAL PEOPLE AND TOURISTS BY USING QUALITATIVE DATA ANALYSIS ON THE ISSUE OF DEVELOPING THE TOURISM IN KOZBEYLİ VILLAGE (FOÇA/İZMİR/TURKEY)

Project no. 951 · Status: Kapanmış · 2017

Summary

Foça is a district that has a potential in rural tourism as well as a destination of coastal tourism in İzmir. Kozbeyli is a substantial candidate in Foça for rural tourism with regard to its geographical location and site of settlement, accessibility, history, traditional village identity and natural attractiveness. One-day excursions (trekking, shopping, gastronomy etc.) to the village have increased and new pensions have opened in recent years. Also, a change has occured in terms of population and space through the way that village houses are bought. Hence, a certain kind of tourism management within the framework of plans and projects for the village has become a necessity. One of the first steps is to take the opinions of both the indigenous people and the visitors. Therefore, survey and interview have been applied. Thus, the level of consciousness and thoughts about tourism have been learned. The interviews have been assessed through both Nvivo 11 Pro qualitative data analysis and as manuel. The results have indicated that there is an absolutely positive approach to rural torusim in Kozbeyli. On the other hand, the supply potential of tourism has been determined. Moreover, essential attractivenesses and opportunities for rural tourism have revealed. Hence, a draft action plan for the future of the village regarding tourism has been prepared by gathering the findings of interviews and the potential. Keywords: Rural Tourism, Interview, Survey, Qualitative Data Analysis, Kozbeyli

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