The Role and Importance of Public Service Announcements in the Formation of Media Literacy
Project no. 32026 · Status: Kapanmış · 2024
Summary
<p>Media literacy is an important communication tool that enables individuals to develop the competencies to consciously evaluate, interpret and critically analyze media content. In today's digital age, the dissemination of media literacy education not only protects individuals from misleading or manipulative content, but also improves their ability to access accurate information. At this point, public service announcements are an important tool. Thanks to their potential to reach large audiences, public service announcements undertake the mission of creating social awareness, raising consciousness and educating.</p><p>This study was conducted to examine the place and importance of public service announcements in building media literacy. The sample of the study consists of the public service announcement series titled “Core Family” prepared by the Radio and Television Supreme Council. In the study, which was conducted using content analysis, one of the qualitative research methods, MAXQDA 2024 qualitative data analysis program was used to analyze the data.</p><p>Within the scope of the findings of the study, it was seen that public service announcements were used as an effective tool in creating media literacy awareness. Especially the fact that the issue of information reliability is at the forefront is important in terms of combating disinformation in today's digital age. The intensive use of control and critical approach codes in public service announcements emphasizes the importance of critical thinking in the development of media literacy skills.</p><p>According to the results of the research, it was determined that public service announcements are based on a family-centered approach in the media literacy process. In particular, the intensive use of question-answer patterns in family communication and the adoption of an instructive approach indicate that media literacy education is supported by family learning processes. The findings are consistent with the international and national literature on media literacy and public service announcements and reveal that public service announcements undertake an important mission as an effective tool for media literacy.</p><p>This study makes original contributions to the literature by systematically examining the relationship between media literacy and public service announcements. The findings of the study show that the effective use of public service announcements in media literacy education can contribute to raising social awareness and developing media literacy skills.</p><p><br></p><p><strong>Keywords: </strong>Media, Literacy, Media Literacy, Public Service Announcement, RTÜK, Family, Communication, Public Relations, Advertisement.</p>