Representation of İzmir Image in the Context of Film/Series Induced Tourısm and Raising Awareness Towards its Representation
Project no. 23762 · Status: Kapanmış · 2022
Summary
<p>In this project, the representation of the city of Izmir in TV series and movies shot in Izmir, the third metropolitan city of Turkey since 2000, or using Izmir as a visual element or image in its narrative, will be analyzed with qualitative content analysis. Focusing on post-2000 contents is a frequently used periodical bracket in studies analyzing cinema and television contents. In addition, it will be ensured that the work is carried out in periodic ten-year periods. As a result of the qualitative content analysis to be made, how the image of the city of Izmir is represented in TV series and movies, which elements and features of the destination image are highlighted will be categorized. Thus, as a touristic destination, the image of Izmir in the TV series and films hosted or narrated will be determined, its strengths and weaknesses will be determined and the project outputs will be shared with the necessary official institutions and organizations.</p><p>One of the main aims of the project is to try to determine whether the representation of İzmir in the narrative universe of cinema or television can have a direct or indirect relationship with tourism. For this reason, for the first time in the field of the original value of the project, the city of Izmir was handled as a qualitative text; research in the context of film and TV series tourism. The scientific results to be obtained will be shared with the necessary institutions and organizations, and how they can contribute to the representation of the city of Izmir in terms of film and TV series tourism will be revealed.</p>