THE EFFECT OF DESTINATION SOCIAL RESPONSIBLITY ON LOCAL PEOPLE'S PERCEPTION OF OVERTOURISM AND ITS ROLE IN TOURISM SUPPORT: THE CASE OF CESME
Project no. 30825 · Status: Kapanmış (Yayın bekleniyor) · 2023
Summary
<p>The district of Cesme is a popular tourism destination where domestic tourism is intensely experienced, and this situation particularly increases the perception of overtourism among the local population during the tourist season. Overtourism has negative effects on tourists, local residents, and the destination itself, putting pressure on the natural environment. This pressure can lead to environmental and societal degradation, causing the destination to gradually lose its appeal. The aim of this study is to explore how perceptions of destination social responsibility and overtourism impact residents' views on the area as a good place to live, their tendency to disengage, and their support for limiting tourism. Furthermore, the study examines whether destination social responsibility moderates the relationship between overtourism and local support for tourism. Employing a quantitative field research approach, data were collected from residents via a structured questionnaire. The findings reveal that overtourism negatively influences residents' perception of the district as a good place to live, while it increases their tendency to withdraw and their support for limiting tourism. Conversely, responsible destination management practices were found to enhance residents' perceptions of the district as a good place to live. However, no significant moderating effect of destination social responsibility was identified in the relationship between overtourism and good place to live, withdrawal, and support for limiting tourism. These insights underscore the complex dynamics between tourism impacts, community perceptions, and the role of destination management in fostering sustainable tourism development.</p>