An Exploratory Study on the Use of Industry 4.0 and Artificial Intelligence Technologies in Archaeological Sites: The Case of Ephesus.
Project no. 23690 · Status: Kapanmış · 2022
Summary
<p>Today, technology and the internet are among the most influential factors in the development and spread of the tourism sector, which has an international market and is entirely based on visual appeal. Technology, much like a living organism, has continuously evolved since its inception, and although people have sometimes struggled to understand it, they have endeavored to adapt to it. Particularly in sectors such as military, medicine, science, industry, and education, the internet has gained significant importance. Alongside the advancement of technology over time, the tourism sector has utilized various technologies, such as brochures, photographs, videos, the internet, and social media, to market its visual appeal. In an era where the use of the internet and social media is so prevalent, technology has become the most crucial communication tool.</p><p>This research aims to conduct an exploratory study on the impact of technological tools and the use of artificial intelligence on tourists' travel motivation and purchase intention, and consequently, the widespread promotion of cultural heritage. Additionally, it aims to highlight issues such as the protection of cultural heritage through technology, the prevention of potential damage, visitor/tourist satisfaction, tourism diversity, and rich content. The study also seeks to identify technologies that are currently used or could potentially be used in tourism, particularly in archaeological sites.</p><p>In this thesis study, an exploratory research will be conducted at the Ephesus archaeological site within the context of Industry 4.0 and Artificial Intelligence Technologies. Accordingly, the research method has been determined as a qualitative research method, based on the study's direction. Data collection tools such as 'observation' and 'semi-structured interviews' will be used, and approved interview forms will be utilized.</p>