Profile Analysis of Turkish Clothing Consumers
Project no. 23503 · Status: Kapanmış (Yayın bekleniyor) · 2022
Summary
<p>Clothing sector is a sector which is intertwined with fashion and consumption and in which consumers’ demands and expectations are significantly important. Therefore, the clothing enterprises and brands should meet consumers’ demands and expectations and should provide consumer satisfaction for being successful. In order to provide consumer satisfaction, they should adequately recognize their consumers. Thus, determining the current consumer profile explicitly and accurately is very important. In this context, this research aims to analyze the profile of clothing consumers in Türkiye, which is one of the leading clothing exporters of the world and at the same time which is one of the significant clothing markets.</p><p> </p><p>A survey is conducted to volunteer Turkish citizens, who are at the age of 18 or elder and who are the residents of Turkey, in order to be able to obtain the data, which is used within the scope of the research. The obtained data are analyzed by using statistical methods. In this context, this research differs and individuates from the other studies in the literature due to its detailed scope and recency. The research both contributes to the deficiencies in sector’s marketing and retailing areas and to the fulfillment of gap within the literature.</p><p> </p><p><strong>Keywords: </strong>Consumer, consumer profile, profile analysis, consumer behavior, clothing sector, marketing strategies</p>