INVESTIGATION OF THE EFFECT OF ORGANIZATIONAL CYNICISM AND JOB BURNOUT ON JOB SATISFACTION BY THE PERCEPTION OF SALES PERSONNEL
Project no. 828 · Status: Kapanmış · 2017
Summary
This project examined the relationship between organizational cynicism, job burnout and job satisfaction perceived by the sales staff in the service sector. The literature of the study was written by considering three main chapters as organizational cynicism, occupational burnout and job satisfaction. In the research section of the study, related hypotheses and research questions are determined in accordance with the literature review. In this context, the effects of relationship models on each other were measured and their differences and similarities were revealed. Firstly, questionnaire technique was used as data collection method. The survey was conducted with Google form online and face-to-face survey system for sales personnel in Izmir. Data were collected by a total of 274 survey. In addition, quantitative research findings were supported by using in-depth interviews with 10 identified sales personnel. The relationship between the sub-dimensions of organizational cynicism, professional burnout and job satisfaction, which constitute the three main phenomena of the study, has been reached. The effect of these dimensions on the performance of sales personnel was also examined. Therefore, the study was designed to explain to what extent the negative emotions experienced by sales personnel affect job burnout and job dissatisfaction, and consequently, the factors that trigger employees' intention to quit.