MUSEUM EXPERIENCE: THE COMPARISON OF MUSEUM MANAGEMENT AND VISITOR PERSPECTIVES
Project no. 1305 · Status: Kapanmış · 2018
Summary
The museums, which are established to protect and to exhibit the scientific and artistic works produced by societies, to present the information about their past lives to the present and to shape the future, constitute an important part of cultural tourism. However, it is important to determine the experiences of the visitors during their museum visit in order to increase the effectiveness of the museums. On the other hand, the practices and policies of the museum managers should also be evaluated. So that, the perception of experiences between visitor and museum management can be compared and curative policies can be made. The museum management data obtained from 30 museum managers affiliated to the Republic of Turkey Ministry of Culture and Tourism and, 1.037 visitor experiences were obtained from the Trip Advisor platform. The data were subjected to content analysis. According to the results, the experience perception of both the museum management and visitors were similar and the most frequently perceived and presented experience was educational experience. It has been revealed that museums also offer entertainment, aesthetics and escape experiences, and these experiences are also experienced by museum visitors, but there are areas are also areas that need to be developed such as the use of effective multiple senses and technology. Key Words: Museum experience, experience, museum management.