SPORDA GERİLLA PAZARLAMA ÖRNEKLERİNİN SATIN ALMA DAVRANIŞINA VE MARKA İMAJINA ETKİSİ

Conference paper > Summary Text · 2023

Authors: Utku IŞIK, OKAN GÜRGEN, Erdinç DEMİRAY

4 th International Recreation and Sports Management Congress, Northern Cyprus, ANTALYA, International, Verbal, Summary Text, 2023-2023, pp 1-11

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