Brand and Personal Branding Studies
Book > Scientific Book · 2023
Authors: Şadiye Emet GÜREL
Scientific Book, 2023, Nobel Yayınevi, B, Türkiye, Ankara, International
Summary
<p>In a world surrounded by brands, people no longer simply consume them-they live with them, through them, and even as them. In today’s reality, branding is no longer limited to the products and services we consume to fulfill our needs; in fact, we ourselves have become brands. As a result, the concept of branding has expanded beyond the domain of marketing communication and infiltrated all aspects of life, bringing to the forefront relatively new notions such as personal branding.</p><p>Parallel to developments in the academic literature, debates continue around whether a human being can truly become a brand. Yet, despite all discussions, individuals increasingly choose to position themselves as brands-seeking meaning, distinction, and value through the act of branding.</p><p>This book explores both corporate and personal branding concepts and practices, offering a close examination of their foundations, evolution, and implications. It is intended as a useful resource for anyone eager to learn, question, and understand the complex universe of branding.</p>