Social Responsibility Campaigns and Consumer Centric Marketing Are They in Cohesion The Practices of Top Ten Organizations in Turkey
Conference paper > Summary Text · 2013
Authors: Nilay BAŞOK, Müjde KER DİNCER, GÜL COŞKUN DEĞİRMEN
International Conference on Marketing&Consume Behaviour (ICMC 2013), The Marketing School, Porto Portugal, May 16-17, 2013, Portugal, International, Verbal, Summary Text, 2013-2013, pp 12-13