Popüler Görsel Kültürde Toplumsal Cinsiyet Rollerinin İncelenmesi: Youtube Kanallarında Kadın ve Erkek İmajları
Makaleler > Tam Makale · 2020
Yazarlar: Ebru GÜLER- Mehtap ULUDAĞ
Turkish Studies-Social Sciences, Uluslararası, 2020, cilt Volume 15 Issue 1, ss 343-367
DOI: 10.29228/turkishstudies.37844
Özet
This study aims at investigating the gender roles through "YouTube" and "youtubers", used and followed by Generation Z, who were born into and grown up in the popular visual culture of the digital World.The study is a qualitative research.The study was conducted in the art painting workshop course in Erzincan Binali Yıldırım University Fine Arts Training Department.The participants of the study are comprised of 2 nd year prospective teachers of the art painting workshop.Three survey sheets "Perceptions of Images of Women and Men in Social Media", "Structured Interview Form for Perceptions of Images of Women and Men in Social Media", and "Concept Map for Images of Women and Men", prepared by the researchers, were used as data collection tools.The data in the study were analyzed using the descriptive analysis method.When the findings of the study are considered, it is seen that a great majority of the prospective teachers related women with cosmetic products, chores, cooking and charm, while they related men with science, power, intelligence and freedom.The pre-service teachers stated that female YouTubers should do video content on make-up, food, personal care rather than on science, technology and art.It is notable that the pre-service teachers have gender stereotypes about the video contents of female and male YouTubers.It is seen that prospective teachers had a sexist perspective and adopted the roles related to certain cultural and traditional values. Structured Abstract:The images and videos that were not previously accessed easily by everyone can be now accessed, reproduced and shared by people through web-sites thanks to today's technology.Today, web-sites such as YouTube, Facebook and etc., are visited by millions of people and push them into a stack of images.It is widely accepted that these mass media tools emit messages, which inevitably play a role in