Investigation of Online Branding Strategies in the Presentation of New Products to Markets through Social Network Analysis: TOGG Brand in the Context of Diffusion of Innovations
Book chapter > Chapter Other Book · 2025
Authors: CEVAT SERCAN ÖZER, Nahit Erdem KÖKER
Oxford Intersections: Social Media in Society and Culture, Chapter Other Book, Oxford University Press, B, International, 2025, pp 1-20, England, Londra