The Concept of Metalepsis and Classifications of Metaleptic Uses in TV Commercials

Book chapter > Chapter Other Book · 2019

Authors: Bahar DERVİŞCEMALOĞLU, RECEP YILMAZ

Handbook of Research on Narrative Advertising, Chapter Other Book, IGI-Global, Other, International, 2019, pp 66-76, United States of America, Pensilvanya

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