An Empirical Model for Brand Attachment, Brand Affect, Perceived Brand Quality and Brand Trust’s Effects on Social Media Consumer Engagement

Book chapter > Chapter Vocational Book · 2017

Authors: Nahit Erdem KÖKER, Deniz MADEN TOMASELLI

CURRENT DEBATES IN BUSINESS STUDIES, Chapter Vocational Book, IJOPEC Publication Limited, Other, International, 2017, pp 211-232, England, Londra

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