An Empirical Model for Brand Attachment, Brand Affect, Perceived Brand Quality and Brand Trust’s Effects on Social Media Consumer Engagement

Kitapta bölümler > Mesleki Kitap · 2017

Yazarlar: Nahit Erdem KÖKER, Deniz MADEN TOMASELLI

CURRENT DEBATES IN BUSINESS STUDIES, Mesleki Kitap, IJOPEC Publication Limited, Diğer, Uluslararası, 2017, ss 211-232, İngiltere, Londra