Marketing Expansion Strategies in Multinational Marketing: The Role of e-Business

Book chapter > Chapter Other Book · 2018

Authors: Yilmaz Gökşen, Selcan Karabacak

Springer Proceedings in Business and Economics, Chapter Other Book, Springer International Publishing, B, International, 2018, pp 675-688, ,

DOI: 10.1007/978-3-319-70377-0_46

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