Consumer Ethnocentrism Portrayed in the Advertisings and Meanings Actualized by Consumers: A Case of Turkey

Conference paper > Full Text · 2005

Authors: Ayla ÖZHAN DEDEOĞLU, İpek KAZANÇOĞLU, Keti VENTURA

Asia Pacific Advances in Consumer Research, China, International, Verbal, Full Text, 2005-2005, Diğer endeksler, pp 274-274

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