The Symbolic Use of Mobile Telephone Among Turkish Consumers
Articles > Article · 2004
Authors: Ayla ÖZHAN DEDEOĞLU
Journal of Euromarketing, International, Scopus, 2004, vol 13, pp 143-162
Summary
SUMMARY Mobile telephone has been widely adopted by many people in society. As it integrates into daily life, it alters the way people communicate, identify their personalities and relate to others in social system. It affects socio-economic structures as well as individual life. Mobile telephone enables accessibility, emancipation, security and micro-coordination and serves as a symbol of prestige, pride and self-identity. The aim of this study is to explore the symbolic factors influencing the use of mobile telephone among Turkish consumers using qualitative and quantitative research methods. The findings reveal that symbolic needs overweigh functional needs which are revealed in Argyris and Schön's remarkable works (1974, 1978) on “theories-in-use” and “espoused-theories,” respectively.