Product Placement as a Rising Marketing Communication Activity: An Assesment on Television Serials

Articles > Article · 2012

Authors: Selda AKÇALI, Eylin Aktaş, Evrim Pelin BAYTEKİN

Procedia Social and Behavioral Sciences, Refereed Journals of Other Institutions, International, 2012, vol 62, pp 1319-1331

Summary

<p>Çalışmada ürün yerleştirme kavramı ele alınmaktadır.&nbsp;</p>

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