Sürdürülebilir Pazarlama Stratejileri Perspektifinden Sürdürülebilir Ürün Yaşam Döngüsü Yönetimine Bibliyometrik Bir Bakış
Makaleler > Tam Makale · 2024
Yazarlar: Deniz MACİT, Büşra Nur Aydın
Journal of Economics, Finance and Sustainability, Diğer Kurumların Hakemli Dergileri, Uluslararası, Scopus, 2024, cilt 2, ss 137-161
Özet
Purpose – Sustainable marketing approaches offer a broader scope than focusing solely on sustainable marketing strategies. This article aims to provide a perspective on green product lifecycle management from the broad perspective of sustainable marketing. In this context, it is aimed to examine the literature in which sustainable product lifecycle management is addressed within the framework of sustainable marketing strategies. In addition to providing a perspective on the literature, another aim of the article is to examine the effects of sustainable marketing strategies on green product lifecycle management and develop policy recommendations in this context.Design/data/methodology – The aim of the bibliometric method is to analyze current research trends and identify important themes, influential authors and relevant publications that contribute to this field. Findings – Policy recommendations have been developed by considering sustainable marketing mix elements from different aspects, such as encouraging companies to adopt best practices related to sustainability, reducing environmental impacts and increasing social benefits, thus contributing to both sectoral and academic literature.Originality/value – Research in this area is important in providing guidance to managers and researchers on how sustainability-oriented marketing strategies can be implemented in the process from product design to recycling.