The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods

Articles > Article · 2022

Authors: Şule Birim, İpek KAZANÇOĞLU, Sachin Kumar, Aysun Kahraman, Yiğit Kazançoğlu

Annals of Operations Research, Journal Indexed in SCI Expanded, International, WoS, 2022, vol 339, pp 131-161