Analyzing buying behavior of plus-size clothing consumers in ecommerce
Makaleler > Tam Makale · 2017
Yazarlar: Eda Acar, Pelin Ofluoglu, Seher KANAT, Zumrut Bahadir Unal, Turan ATILGAN
INDUSTRIA TEXTILA, SCI Expanded İndekslerine Giren Dergi, Uluslararası, 2017, cilt 68, ss 396-404
Özet
During the recent years, obesity is increased in societies due to the reasons such as increasing stressful life, working long hours at desks and unhealthy nutrition. Therefore, number of plus-size clothing consumers is rapidly increased due to the increasing obesity. The enterprises, which want to attract plus-size consumers' attention, increase and enrich their plus-size clothing collections. Besides, the enterprises also take advantage of e-commerce, which has an increasing popularity, by selling their plus-size clothing collections via their own websites and/or e-commerce websites. This study aims to analyze the buying behavior of plus-size clothing consumers in e-commerce. In accordance with the aim of the research, a survey is conducted to plus-size consumers who buy clothing products via internet. Obtained research results are analyzed and suggestions are made.