Statistical Customer Segmentation in Small-Scale Retail: A Comparison of RFM Scoring and K-Means Clustering
Conference paper > Summary Text · 2025
Authors: Filiz KARADAĞ
9th International Researchers, Statisticians, and Young Statisticians Congress (IRSYSC 2025), Türkiye, Adana, International, Verbal, Summary Text, 2025-2025, pp 34-36