Building Store Personality For Consumer Electronics Chain Stores in Turkey

Conference paper > Full Text · 2011

Authors: Keti VENTURA, İpek KAZANÇOĞLU, Elif ÜSTÜNDAĞLI ERTEN, REZAN TATLIDİL

Third Biennial International Conference on Service Marketing, Turkey, İzmir, International, Full Text, 2011-2011, pp 348-358

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