"Signatories" to Advertisements: A Study on the Designers of Newspaper Advertisements Published in Türkiye between 1929 and 1944
Articles > Article · 2023
Authors: Murat ÇELİK
Sosyal Bilimler Dergisi (The Journal of Social Sciences), Refereed Journals of Other Institutions, International, Index Copernicus, 2023, vol , pp 166-192
Summary
<p>Until the mid-1940s, when the first advertising agencies were started to be established in Türkiye, advertisements were designed by craftspeople and artists who produced graphic designs such as calligraphers, stereotyping professionals, cartoonists, and painters. The graphic designers of this period continued the tradition of signing their artworks, contributing to the development of Turkish advertising and graphic design culture. This study reviews the newspaper advertisements published between 1929 and 1944, when many social, political, economic, and cultural innovations emerged in the Republic of Türkiye, from the viewpoint of graphic designers who produced those designs. In the study, 7871 advertisements obtained from 5724 national newspaper issues, published daily, were examined through content analysis and it was revealed that 214 different signatures were used in these advertisements. This study set forths how these signatures were used in the advertisements, their distribution over the years, on which industries they focused, and the interest of the advertisers.</p>