Romantizm, Fantazya ve Rasyonalite: Evlilik Dergileri ve Evlilik Web Siteleri
Makaleler > Tam Makale · 2015
Yazarlar: Ayşe ÇATALCALI
Sosyal Bilimler Dergisi, Uluslararası, 2015, cilt 2014
DOI: 10.12780/uusbd.45880
Özet
The marriage industries which are supported by capitalism, are rebuilding made over the the today's institution of marriage based on romanticism, rationality and fantasy facts ".The these industries, are commoditized the identities of the bride and groom through the romantic imaginations and they are prepared for marketing. Media companies also have marketshare in global capitalist markets. The media which is increased the consumption of goods and services, are create new consumer culture of marriage within the scope of organizing marriage seromonies even though they are changing from culture to culture. The mariage magazines which are involved marriage culture are popularized “magic of marriage” myth, created by patterns of flexibility and solidarity in the consumer culture.Nowadays,the marriage magazines are perform as a stop shopping. Described bride identity in the traditional role models is knited with consumer culture. Bride identities are incorporated into simulation environment via sembolization of white angels/princes which are familarized in child stage. Woman identity is constructed via rationalisings in fantasy world.In this study is investigated which strategies are used, how announced to consumer, consturuction of bride identity, which marriages are commodification and the management of marriage projects and their distinctive and different ways in marriage magazines and marriage web cites . So that the contents of “Perfect Wedding” ve “Bride’s” magazines and http://www.mutlugelin.com ve http://www.gelinlik.org” web cites are analysed by the method of qulitative content analysis.