Social Responsibility Campaigns within the Scope of Consumer Centric Marketing The Practices of Top Ten Corporations in Turkey

Conference paper > Summary Text · 2013

Authors: Nilay BAŞOK, Müjde KER DİNCER, GÜL COŞKUN DEĞİRMEN

International Conference on Marketing & Consumer Behaviour (ICMC), Portugal, International, Verbal, Summary Text, 2013-2013, pp 284-295

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