CONSUMER ATTITUDES TOWARDS SMART HOME TECHNOLOGIES: THE CASE OF TURKIYE
Articles > Article ยท 2026
Authors: Miray BAYBARS
Pamukkale University Journal of Social Sciences Institute, International, 2026, pp 269-287
Summary
This study aims to explain individuals' attitudes toward smart home Technologies (SHT) and their intentions to use these technologies from the perspective of a developing country, Turkiye, as an example. Based on the Technology Acceptance Model (TAM), the study analyzed the effects of perceived ease of use, environmental benefits, economic advantages, security, and cost factors on both attitudes and behavioral intentions. Data was collected through face-to-face and online surveys between June 2024 and February 2025. The findings reveal that perceived ease of use has the most significant effect on attitudes, while perceived environmental benefits influence attitudes and perceived economic advantages influence usage intentions to a greater extent. The study contributes to the extension of TAM and provides practical recommendations for the widespread adoption of smart home technologies in the context of developing countries.