SPORDA GERİLLA PAZARLAMA ÖRNEKLERİNİN SATIN ALMA DAVRANIŞINA VE MARKA İMAJINA ETKİSİ

Conference paper > Full Text · 2023

Authors: Erdinç DEMİRAY, Utku IŞIK, Okan Gürgen

4 th International Recreation and Sports Management Congress, Turkish Republic of Northern Cyprus, Antalya, National, Verbal, Full Text, 2023-

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