Festivallerin Katılan Ziyaretçiler Üzerine Etkileri Alaçatı Ot Festivali Örneği
Articles > Article · 2015
Authors: ESİN ÖZKAN, Samet Can CURKAN, Engin Can Sarak
Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, Other Refereed National Journals, National, Scopus, 2015, vol 6, pp 59-68
DOI: http://dx.doi.org/10.17823/gusb.247
Summary
<p>Countries which try to get a greater share from the international tourism market where needs and expectations are changing rapidly work for promoting the diversification of the tourism industry and alternative tourism activities in addition to existing tourism products. Changes in tourist demand and needs occurring with increasing number of people involved in tourism occur in forms of tourism which are based on culture and rural tourism resources in a slow but sure development process and incorporate all features related to the traditional life of the region. In this way, it is intended to create positive outcomes such as gaining competitive advantage, establishing sustainability, improving the seasonal spread of tourism and the extension of the tourist season. Survey method was used in this study which aims to determine the effects of Alaçatı Herb Festival on Alaçatı town and the opinions of local people about the festival. SPSS 19.0 statistical software was used to analyze data collected from surveys. The data were discussed in terms of descriptive and inferential statistics. Factor analysis, reliability analysis, and variance analysis were performed. The research results have shown that Alaçatı Herb Festival has positive effects on promotion of Alaçatı. Visitors of the festival state that the festival gives local people an opportunity to show their skills and to gain economic benefit. Moreover, the festival makes local people conscious of protection of the local culture. On the other hand, the results of this study have also revealed that the promotional activities arranged for the festival and other activities during the festival were insufficient. </p><p>Keywords: Tourism, Festival Tourism, Çeşme, Alaçatı, Alaçatı Herb Festival. <br></p>