Turistik Destinasyonlarda Pazarlama Kararlarının Marka Konumlandırma Açısından Değerlendirilmesi; Çeşme İlçesine Yönelik Bir Alan Araştırması
Makaleler > Tam Makale · 2017
Yazarlar: Nükhet Adalet AKPULAT
Journal of Business Research - Turk, Uluslararası, 2017, cilt 9, ss 443-467
Özet
The purpose of the study is to evaluate the fundamental marketing decisions of Cesme District in terms of brand positioning and determine the impact of personal features on these decisions. The Fundamental Factors for Marketing Cesme Scale was employed in the research. The population of the research was determined as the employees and/or mutual interest holders working at the management level of the public or private sector in Cesme. Judgmental sampling, a non-random sampling method, was employed in the research and 235 questionnaires were evaluated. After the research, it was revealed that place of residence, educational status, and working area are influential personal features on decisions taken.