The relationship between the fear of COVID-19, intention of repurchasing a vacation and subjective vitality variables
Makaleler > Tam Makale · 2023
Yazarlar: TÜLAY POLAT ÜZÜMCÜ, Nükhet Adalet AKPULAT, ARZU TAŞDELEN KARÇKAY
Current Issues in Tourism, SCI İndekslerine Giren Dergi, Uluslararası, Scopus, 2023, cilt 26, ss 3934-3939
DOI: 10.1080/13683500.2023.2185878
Özet
COVID-19 has prompted tourists to look for vacation options where they can feel safer. Hence, repurchasing behaviour gains importance regarding vacationing. Another widely accepted effect of COVID-19 is on people's psychological outcomes, such as decreased subjective vitality. Therefore, this study aims to reveal the interrelationships among tourists’ fear of COVID-19, intention to repurchase a vacation and subjective vitality. Based on data from 654 tourists from all over Turkey and using the AMOS-SEM and PROCESS macro, the findings show (i) a positive relationship between the intention to repurchase a vacation and subjective vitality, (ii) negative associations between the fear of COVID-19 and repurchase intention, and fear of COVID-19 and subjective vitality. However, the results provide no significant evidence regarding the mediator role of the intention to repurchase.