Consumer Responses to Swine Flu (H1N1) Threat and Fear Arousing Communications: The Case of Turk ey

Conference paper > Full Text · 2011

Authors: Ayla ÖZHAN DEDEOĞLU, Keti VENTURA

Academy of Marketing Science World Marketing Congress (WMC), France, International, Verbal, Full Text, 2011-, vol 15, pp 256-265

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