TÜKETİCİLER SÜRDÜRÜLEBİLİR KÜLTÜR MANTARINA DAHA FAZLA ÖDEMEYE İSTEKLİ Mİ?
Conference paper > Full Text · 2024
Authors: Mürşide Çağla ÖRMECİ KART, Neşe Adanacıoğlu, Hakan ADANACIOĞLU
EGE 12th INTERNATIONAL CONFERENCE ON APPLIED SCIENCES, Türkiye, İzmir, International, Verbal, Full Text, 2024-2024, vol 1, pp 263-274
Summary
<p>Adopting sustainable production practices in mushroom cultivation is considered important in</p><p>terms of meeting changing market demands and eliminating environmental concerns. In</p><p>particular, it is anticipated that the increasingly dominant role of the healthy nutrition factor in</p><p>consumers' food preferences will lead to an increase in the demand for sustainably grown</p><p>mushrooms. However, it is a matter of curiosity how much more consumers will be willing to</p><p>pay for renewable cultivated mushrooms produced with sustainable practices compared to</p><p>conventional ones. This study seeks to answer the question, “Are consumers willing to pay</p><p>more for sustainably produced cultivated mushrooms?” Determining consumers' willingness to</p><p>pay and analysing their behaviours accurately are important for market segmentation,</p><p>investment decisions and competitive strategies. The primary data of this study consist of data</p><p>obtained from face-to-face surveys with consumers living in socio-economically different</p><p>districts of Izmir province. Within the scope of this study, consumers' willingness to pay for</p><p>cultivated mushrooms produced by conventional and sustainable production methods was</p><p>analysed in terms of socio-economic variables. Consumers' willingness to pay for cultivated</p><p>mushrooms produced by conventional and sustainable production methods was determined</p><p>using tobit model. The variables used in the Tobit model are age, education, gender, marital</p><p>status, household income, number of individuals in the household, frequency of product</p><p>purchase, place of product purchase and product price. In general, the willingness to pay for 1</p><p>kg of cultivated mushroom produced according to different production methods was calculated</p><p>as 4.74 USD for organic certified mushroom, 4.16 USD for good agriculture certified product</p><p>and 3.16 USD for conventional product.</p>