Competitiveness of Mediterranean Countries in the Olive Oil Market
Makaleler > Tam Makale · 2010
Yazarlar: Berna TÜRKEKUL, Cihat GÜNDEN, Canan Fisun ABAY, Buelent MIRAN
NEW MEDIT, SCI Expanded İndekslerine Giren Dergi, Uluslararası, Wos, 2010, cilt 9, ss 41-46
Özet
This study employs constant market share analysis to determine the competitiveness of Turkey, Spain. Italy, Greece and Tunisia, i e the world's primary olive oil producers, in markets in the USA, Australia, Canada. Brazil and Japan in the periods 2000-2004 and 2005-2008 The analysis shows that during the periods covered, Tunisia was the most competitive in the target markets All countries showed decreased competitiveness during the periods analyzed In the same period, although Greek export to target markets has increased, the competitiveness of Greece was adversely affected due to a decrease in its market share The success in achieving sustainable and permanent international competitiveness in the olive oil market depends on production, organization and trade policies Especially for Turkey, export strategies that consider the consumer demands and expectations in the destination markets should be developed Finally. Turkey should introduce a new mine for its national production