Çizgi Dizi Simpsonlar’da Yer Alan Kurgusal Ürün Yerleştirme Uygulamalarının İçerik Analizi Yöntemiyle İncelenmesi
Articles > Article · 2006
Authors: Şadiye Emet GÜREL, Jale Alem
Kilad-Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi, National Refreed University Journal, National, 2006, vol 8, pp 141-173
Summary
<p style="text-align: justify;">Within the scope of this study, the fictional product placements in the animated cartoon series The Simpsons have been analyzed with the content analysis method. In this direction, initially the fictional product placement, which is deemed as a kind of product placement has been examined and the brand concept, which is deemed as the foundation of fictional product placement applications, has been described. Furthermore, the fictional product placement applications and fictional brands in the Simpsons, which have a wide spectator group throughout the world, have been analyzed with the content analysis method and classified upon certain product categories. The study had been finalized with the examples related to the fictional product placements and fictional brands involved in the aforementioned cartoon series.</p> <p><strong>Key Words:</strong> The Simpsons, Product Placement, Fictional Brand, Fictional Product Placement.</p>