PLASTİK KAPAK TOPLAMAYA YÖNELİK KURUMSAL SOSYAL SORUMLULUK KAMPANYALARININ KARŞILAŞTIRMALI ANALİZİ
Makaleler > Tam Makale · 2015
Yazarlar: Mikail BAT
Uluslararası İktisadi ve İdari İncelemeler Dergisi, Uluslararası, 2015, cilt 0
DOI: 10.18092/ijeas.59084
Özet
Corporations perform social responsibility campaigns (related or not with their work field) in order to create value for the community and find solutions for communal problems, in some cases these campaigns show similarity with each other. The similarity of the campaigns can be the point in question in their purpose (as well as their content), target audience and reached conclusions. This study aims to present the way of execution of the same campaign in three different corporations. In the study, main problematic was clearly determined as the similar and different aspects in the execution course of the same campaign by three different corporations. Accordingly three corporations executing (and passing it on to each other) the plastic cover collection campaign and the coordinators assigned in the campaign by the corporations were interviewed. In addition to the interviews made with the coordinators, qualitative data collection methods such as various telephone conversations, observations and document examination were used. Comparative sample space examination was performed in the research and solid conclusions related with the detected problematic were reached.Some results may vary even if the implementation process for the same campaign is carried out in different institutions