STATUS SEEKING THROUGH CONSPICUOUS PRODUCTION: A CONCEPTUAL FRAMEWORK
Makaleler > Tam Makale · 2025
Yazarlar: Ayşe Karaçizmeli, Ayla ÖZHAN DEDEOĞLU
Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, Hakemli Üniversite Dergisi, Uluslararası, Econlit, 2025, cilt 47, ss 219-237
Özet
This study establishes the theoretical foundations, scope, and economic examples of conspicuous production, introducing this novel concept into business studies. By elucidating the concepts of conspicuousness and conspicuous consumption, it provides a detailed theoretical framework for understanding conspicuous production. The research explores the interplay between conspicuousness, class, and status, with a particular focus on the sanctification of work as a pivotal element of conspicuous production. Additionally, it highlights how the upper economic classes leverage conspicuous production in a manner akin to conspicuous consumption, emphasizing the ostentatious (re)production of products, services, and the body. This comprehensive analysis not only advances the theoretical discourse on conspicuous production but also lays a robust foundation for future research into its diverse dimensions and implications.