A Conceptual View on New Media Literacy
Conference paper > Full Text · 2024
Authors: Şadiye Emet GÜREL, Azra Kardelen Nazlı, Neslihan Özmelek Taş, Selvinaz Yoltay
9. International CEO (Communication & Economics & Organization) Congress, Kazakhstan, Astana, International, Verbal, Full Text, 2024-2024, pp 765-774
Summary
<p>Changing and developing communication technologies eliminate the boundaries of time and space, allowing individuals of all ages to easily access media environments and media messages more conveniently. New media transforms individuals' existing connection and interaction with communication tools and techniques, resulting in an increase in the possibility of being exposed to countless media channels and messages. In today's world shaped by the effectiveness of information and communication technologies, it is a necessity for individuals to be able to distinguish messages that are uncertain, manipulative, and may have negative effects. The necessity for individuals, as media users, to approach the content critically offered by the media and to develop a selective and conscious perspective on the media has led to the emergence of the concept of "media literacy". Media literacy, in its simplest terms, is the evaluation, analysis, and understanding of the messages conveyed by the media to the media user, in other words, the consumer. In the current period, the concept of media literacy covers not only traditional media tools such as newspapers, radio, and television but also new media tools such as mobile phone messages, e-magazines, and social networks. In addition to traditional media, the widespread use of new media and the fact that individuals spend more time in new media environments compared to traditional media environments have mediated the development of the concept of "new media literacy". New media literacy refers to the competencies and skills required to make sense of the evolving digital world. Correct understanding and analysis of new media, which has the power to influence individuals and societies, is possible with new media literacy. Within the scope of this study, new media literacy and new media literacy education and its importance are discussed. The aim of the study is to discuss new media literacy conceptually and contribute to the literature.</p><p><br></p><p><strong>Keywords:</strong> Media, Communication, Literacy, Media Literacy, New Media Literacy.</p>