Social Media as an Advertisement Tool
Kitapta bölümler > Diğer · 2015
Yazarlar: Füsun TOPSÜMER, Dincer Yarkin
Advances in Marketing, Customer Relationship Management, and E-Services, Diğer, IGI Global, B, Uluslararası, 2015, ss 52-63, ,
DOI: 10.4018/978-1-4666-8125-5.ch003
Özet
Daily routine and time pressure have become the reason for ignoring social media advertisements; because of thousands of messages on Internet, and social media, consumers need more reliable and differentiated messages. Today's customer is looking for utilitarian and hedonic attributes in the content of advertisement. Otherwise they would interpret advertisements as “time loss.” In this chapter, some suggestions are offered to companies as well as to the advertising agencies who should look for a new way of attracting customers to advertisement. Experiential components are becoming more and more vital, in advertisement as well as in marketing. Feel, sense, think, act, and relate as subjects of experiential marketing can be transferred into social media advertisements and touch consumer's heart for acquiring effective and efficient outcomes.