Building Sustainable Value Through Social Responsibilty Campaign: An Analysis of The Most Successful Social Responsibility Campaign of Turkey, “Turkcell-Kardelenler (Snowdrops)” Project
Book chapter > Chapter Other Book · 2009
Authors: Mine YENİÇERİ ALEMDAR
Marketing Management FromTheorytoImplementation, Chapter Other Book, AthensInstituteforEducationandResearch, International, 2009