A Research on The Determination of Enterpreneurial Profile of Florists in Kocaeli Central Distirict
Conference paper > Full Text · 2014
Authors: Bahar Aydın Can, Ehlinaz Torun Kayabaşı, Mesude Ünal, Ayşe DURĞAN DBEYS
11. Ulusal Tarım Ekonomisi Kongresi, Türkiye, Samsun, National, Poster, Full Text, 2014-2014, vol 2, pp 680-687
Summary
<p>The main purpose of study, carried out intensive production of ornamental plants that are located in the eastern Marmara province of Kocaeli florists in the center to reveal the enterpreneurial profile. Besides, in this study, flower consumption and market structure in province of Kocaeli also determined, will be relevant solutions to problems. A survey applied 25 florists in Central Distirict of Kocaeli by using face to face discussion technique has been used as the main material of the study. Research data were evaluated by SPSS(Statistical Package for Social Sciences) 16.0. Interpretation of data, such as average and percentage calculations are based on basic statistical techniques. In conclusion 48% of entrepreneours between the ages of 3650, 40% of between the ages 21-35 division consists of the younger generation were determined.Florists with 36% of the initial capital to meet its accumulation has been identified. Key Words: Kocaeli, Florist, Enterpreneurial Profile, Marketing, Flower Consumption </p>