Comparative Analysis of Turkish and Swedish Generation Z's Clothing Buying Behavior
Makaleler > Tam Makale · 2025
Yazarlar: Turku Erez, Turan ATILGAN, Seher KANAT
TEKSTIL VE KONFEKSIYON, SCI İndekslerine Giren Dergi, Uluslararası, Wos, 2025, cilt 35, ss 88-97
DOI: 10.32710/tekstilvekonfeksiyon.1474997
Özet
Nowadays, generation Z, who is the youngest consumers in the society, is defined as the individuals that were born in 1995 and after. Individuals in this generation are highly educated, extremely selfconfident, individualistic and tech-savvy. Therefore, their buying behaviors differ from other generations' buying behaviors. In this context, this research aims to analyze the clothing buying behaviors of generation Z. Also, it aims to reveal the differences between clothing buying behaviors of generation Z, who lives in two different countries that possess different socio-cultural and economic structures. In accordance with the aim of the research, surveys are conducted in T & uuml;rkiye and Sweden and the obtained data are comparatively analyzed. According to the obtained results, generation Z gives great importance to the quality, fabric, color, design and fitting of bought clothing products. Also, they give great importance to after sales services' quality, the presence of plenty more clothing product alternatives and the different usage possibilities of the clothing products.